Resellers buying Alphonso in bulk should fix four things first: grade and weight range, ripeness at delivery, claim terms, and the all-in landed price. Taste a retail sample before you commit. AlphonsoMango.in takes reseller enquiries through its reseller page; quantity, price and payment terms are confirmed in the quote.
By Prashant Powle, founder of AlphonsoMango.in (operated by Powle Home Foods, Mumbai). Last updated 23 October 2026.
Why resellers lose money on mangoes
Mangoes are a bad product to be casual about. They ripen on a clock you do not control, bruise in transit, and sell out or rot within days. The reseller who loses money usually lost it in one of three places: wastage nobody budgeted, a grade that did not match what customers expected, or a supplier who could not repeat the quality in the second week.
None of that is about price per kilo. It is about control. The rest of this page is a checklist for getting control before the first carton arrives.
Specs to fix before you talk price
Write them down. A verbal "good quality" is worth nothing in a dispute.
- Origin. Ratnagiri or Devgad. Customers in Mumbai and Pune know both names.
- Grade and weight range. Our retail grades run small 150–180 g, medium 180–220 g, large 225–250 g, extra large 250–275 g, jumbo 275–300 g. Pick one grade per SKU so your shelf price makes sense.
- Ripeness at delivery. Our fresh fruit is shipped semi-ripe. You ripen it. That suits a reseller with a cool, ventilated room, and does not suit one with no space.
- Ripening method. Ask in writing. Ours is natural; see below.
- Delivery window. Fresh fruit is harvested to order, so lead time matters.
Notice that price is not on the list. Price comes after the spec, never before.
Sample first, then scale
Do not buy 200 boxes on a promise. Order a retail dozen through the normal checkout and look at it with a reseller's eye: size against the declared range, skin colour, firmness, aroma at the stalk, any signs of mould or powder, and how it ripens over four days.
The listed retail prices are a useful benchmark for that test: ₹1,849 for a small dozen, ₹2,099 for medium, ₹2,499 for large, ₹2,699 for extra large and ₹2,999 for jumbo, with free delivery to serviceable PIN codes. Two dozen runs from ₹3,499 to ₹5,399. These are 2026 listings; the 2027 season is listed to start on 1 February 2027, and no 2027 price is announced.
Taste a few at different stages. A fully ripe Alphonso is sweet with a clean finish. A forced fruit shows starchy flesh and a flat sourness near the stone. If you cannot tell the difference yet, ask a trusted fruit trader to try it with you.
The margin sum, with a worked example
Illustrative figures only. They are not our wholesale prices, which are not published.
Say you buy 100 dozen medium at a landed cost of ₹1,700 a dozen (a made-up wholesale number). You expect to lose 6 percent to bruising and over-ripeness, so you can sell 94 dozen. You plan to sell at ₹2,100 a dozen retail.
- Cost: 100 × ₹1,700 = ₹1,70,000
- Revenue: 94 × ₹2,100 = ₹1,97,400
- Gross margin: ₹27,400, or about 14 percent of revenue
Now push wastage to 12 percent: 88 dozen sold gives ₹1,84,800. Margin falls to ₹14,800, about 8 percent. Double the wastage and you halve the margin. That is why wastage control is the whole game.
Add your own costs: cold storage, labour, packing, delivery to customers, payment fees. The point of the sum is to find the wastage level at which you break even, and then ask whether you can really stay below it.
Receiving and handling stock
On arrival, count and inspect the same day. Photograph any crushed or wet cartons before you sign, and keep the order number. For our retail orders, claims go within 24 hours of delivery with photos or video. Bulk terms are agreed in the quote.
Then ripen properly. Lay fruit in a single layer, ventilated, out of the sun. Do not stack deep. Check twice daily. Pull ripe fruit forward and sell it first; keep the greener fruit for tomorrow. Refrigerate only fruit that is already ripe, and sell it within a few days.
Label the date of receipt on every crate. First in, first out is the cheapest quality system you will ever run.
The enquiry: what to send us
Make it easy to quote. Send this on WhatsApp +91 70830 75556 or to support@alphonsomango.in:
- Your business name, city and what you sell (retail shop, online, stall, institutional).
- Origin and grade you want.
- Quantity per week and number of weeks.
- Delivery locations and PIN codes.
- Whether you need GST invoices.
- Your preferred payment mode.
Minimum quantities, GST invoicing, credit terms, dealer margins and volume discounts are not published on our pages, so they are confirmed in the quote. Start with the reseller page or the business partnership page. Do not assume any term that is not in writing.
Ripening, carbide and what your customers will ask
Your customers will ask one question above all: is it carbide-free? Have the answer and be able to prove your supplier's side. Calcium carbide is prohibited for ripening fruit in India under Regulation 2.3.5 of the Food Safety and Standards (Prohibition and Restrictions on Sales) Regulations, 2011. It releases acetylene and can carry arsenic and phosphorus impurities. FSSAI permits controlled ethylene ripening up to 100 ppm; the current text is at fssai.gov.in. In the market it is called "masala", and it leaves a white or grey powder.
We do not use carbide. Our Alphonso mangoes are ripened naturally (on hay beds, as our FAQ states). A float test is a rough clue, nothing more; only a lab test proves it. If you sell fresh food, hold your own FSSAI registration or licence and verify your suppliers'.
For the retail order flow: harvested to order, packed against the order, shipped semi-ripe by BlueDart to serviceable PIN codes, same-day dispatch before 1:00 PM IST on Monday to Saturday, prepaid only. See the shipping policy.
Verified business details
- Operated by Powle Home Foods, Kurla West, Mumbai 400070
- GI Authorised User AU/5974/GI/139/260 (Alphonso) and AU/6932 (Devgad)
- FSSAI Central Licence 10020022011783 (FSSAI page)
- APEDA registration 225579 (export page)
- WhatsApp +91 70830 75556, support@alphonsomango.in (contact)
- Policies: shipping, returns
- Press: Press and Media; feedback: reviews
You can verify the GI, FSSAI and APEDA numbers on the official registers; do it before any reseller commitment.
Frequently asked questions
How do I enquire about reselling Alphonso from AlphonsoMango.in?
Use the reseller page or WhatsApp +91 70830 75556 with your business, grade, quantity and locations. Terms, price and minimums are confirmed in the quote.
What is the minimum order quantity?
It is not published. Minimum quantities and volume pricing are confirmed in the quote. Ask the team directly and get it in writing.
Can I get a sample before a bulk order?
You can order a retail dozen through checkout (₹1,849 to ₹2,999 with free delivery) and judge size, ripening and taste yourself before you scale.
How much wastage should a reseller plan for?
Plan from your own handling. As an illustration, 6 percent wastage leaves about 14 percent gross margin in our worked example, while 12 percent cuts it to about 8 percent.
Do you issue GST invoices to resellers?
That is not published on our pages. Ask the team and get it confirmed in the quote.
Are the mangoes carbide-free?
We do not use carbide. Our Alphonso mangoes are ripened naturally (on hay beds, as our FAQ states). Carbide is prohibited for ripening fruit in India.
Can I get pulp instead of fresh fruit?
Yes. Alphonso pulp is sold in an 850 g tin at ₹590 and a 3.1 kg tin at ₹2,100, and it reaches every PIN code. Ask the team about quantity pricing.
See also: Alphonso Mango Bulk Delivery Quantity Verification
See also: Alphonso Mango in Tamil: Names, Season and Buying Guide
Sources and further reading
Related: Hapus mango price per dozen · Mangoes in Mumbai today · Buy Alphonso mangoes online in India
