Every figure on this page is maintained by Powle Home Foods, the operator of AlphonsoMango.in, and is the reference our product pages and articles are checked against. Last verified: 17 September 2026.
AlphonsoMango.in was founded in 2017 by Prashant Powle; the operating entity Powle Home Foods was registered in July 2019 and the first full commercial season ran in 2020. The brand has served 47,000+ customers since.
Identity and certifications
| Operating entity | Powle Home Foods |
|---|---|
| GI Authorised User (Ratnagiri Alphonso) | AU/5974/GI/139/260 |
| GI certificate | GI Registry Certificate No. 4163, issued 16 October 2019 (GI No. 139, Authorised User AU/5974/GI/139/260) |
| FSSAI licence | 10020022011783 |
| APEDA registration | 225579 |
| Registered address | No. 07, Bhave House, Kale Marg, Bail Bajar, Kurla West, Mumbai 400070 |
| Customers served | 47,000+ |
Fruit facts
| Season | February to June (peak March to May) |
|---|---|
| Brix (sugar) at ripeness | 18 to 24° |
| Fruit weight, Ratnagiri | 150–275 g and above per fruit, by grade |
| Fruit weight, Devgad | 150–275 g and above per fruit, by grade |
| Grade: Small | 150–180 g |
| Grade: Medium | 180–225 g |
| Grade: Extra Large | 250–275 g |
| Grade: Jumbo | 275–300 g |
| Box options | half dozen, 1 dozen, 2 dozen (your product pages) |
Where the fruit comes from
55 named villages across Ratnagiri and Sindhudurg districts.
Devgad taluka (Sindhudurg)
Devgad, Jamsande, Vijaydurg, Dahibav, Hindale, Naringre, Kanyabag, Padel, Girye, Rameshwar, Waghotan, Kunkeshwar, Mithbav, Katwan, Aare, Shirgaon (Devgad), Tambaldeg, Ilve, Munge, Khavane, Tiravade, Koregaon, Baparde, Mandivali
Malvan and Vengurla talukas (Sindhudurg)
Achara, Tondavali, Kochare, Mochemad, Shiroda
Ratnagiri taluka
Pawas, Golap, Nachane, Mavalange, Waravade, Purnagad, Gaonkhadi, Ambeshet, Shirgaon (Ratnagiri), Mirya, Kalbadevi, Majgaon, Kasheli, Adi
Rajapur, Lanja and Mandangad talukas (Ratnagiri district)
Rajapur, Bankot, Jaitapur, Ansure, Musalmanwadi, Dhopatwadi, Khavati, Veravali, Prabhanvalli, Kelshi, Anjarle, Velneshwar, Velas
Partner farmers
100+ partner farmer families / orchards, sea-facing, orchards typically 12–25 years old, selected on Brix consistency, tree longevity and alternate-bearing management
Cultivation follows strict SOPs covering which natural sprays and fertilisers are used from flowering to harvest
Harvest
Careful hand harvesting with a Nutan/Zela pole fitted with a catching net and cutting mechanism — the tree is never shaken and fruit never falls; an indigenously developed length-extending pole with a camera is used for tall trees
Grading and ripening
Every fruit is weighed and graded; AI/ML-assisted machine scanning checks each mango for internal (spongy tissue) and external deformities before packing
Natural hay-bed (Aadi) ripening only, in temperature-controlled rooms — no ethylene chambers, no calcium carbide, no artificial ripening agents of any kind; the 24–48 hours at the Mumbai packhouse is natural ripening on hay, monitored, not gas-triggered
Controlled hot-water treatment after harvest to reduce surface issues and extend shelf life
Post-harvest cooling at the packhouse before transport
Testing
Carbide and pesticide-residue testing by Envirocare Labs, weekly through the season
Packaging
Box: Top-and-bottom 5-ply corrugated fibreboard (CFB) box, 130 gsm paper, alternate flute orientation, courier-grade; reinforced corners and edges; 12-slot partition that carries transit pressure instead of the fruit; six air holes top and bottom for airflow during ripening; 3.5 kg and 4 kg box sizes
Cushioning: Hay/straw bed; every mango in a foam-net sleeve (flat width 50–55 mm, length 100–120 mm by fruit size)
Why Foam Net: Prevents side bruising and compression marks, vibration damage, skin friction scars (Alphonso lenticels blacken when rubbed), stem punctures from neighbouring fruit, latex cross-contamination, moisture build-up and mould, and condensation that can trigger anthracnose; the diamond mesh keeps airflow so condensation evaporates; cradling the shoulders prevents soft-nose and base bruising and limits transit shock that worsens spongy tissue
Harvest-to-door timeline and delivery
48–72 hours from harvest to dispatch: about 2 hours from tree to the Ratnagiri or Devgad packhouse, post-harvest cooling, 10–12 hours by air-conditioned transport to the Mumbai packhouse, 24–48 hours of natural ripening there, then dispatch
20–24 hours to metro cities, 1–3 days elsewhere in India; 15,000–17,000 serviceable pin codes
Air-conditioned vehicles from the Ratnagiri and Devgad packhouses to Mumbai
Couriers: BlueDart, Delhivery, Ekart, XpressBees, chosen by pin code.
Policies
100% damage replacement with photo evidence within 24 hours of delivery
HoReCa and corporate orders
HoReCa and corporate orders from 5 dozen (about 15–20 kg) upward; typical corporate orders are 1–2 dozen boxes and above
Luxury hotel groups, event and exhibition organisers (bulk multi-destination dispatch to delegates), retail conglomerates, private banks and wealth managers, pharmaceutical companies, real-estate developers, IT consultancies, media and PR agencies, law and accounting firms
Facilities
- Malvan packing centre
- Devgad packing point
Nutrition references we use
ICMR-NIN 2020 vitamin C RDA: 80 mg/day for adult men, 65 mg/day for adult women
- Ripe Alphonso pulp contains roughly 30–36 mg vitamin C per 100 g; a 100 g serving meets about 40–45% of the ICMR-NIN 2020 RDA for men and about 50% for women
Independent laboratory testing
Envirocare Labs Pvt. Ltd., Thane — NABL accredited, certificate TC-8284.
| Latest report | 01/ETHAP2500044 (ULR TC0828425000000229F), issued 5 April 2025 |
|---|---|
| Sample | Alphonso mangoes, 3 kg, corrugated box, drawn from an export consignment |
| Scope | 28 pesticide residues (LC-MS/MS and GC-MS/MS, method EL/SOP/520) against Codex MRLs |
| Result | All 28 residues within Codex maximum residue limits; 27 of 28 below the limit of quantification (0.01 mg/kg); thiamethoxam 0.013 mg/kg against a limit of 0.2 mg/kg |
Weekly residue testing during the season from the 2027 season; each new report is added to the lab-reports page.
Our numbers
| Repeat Customer Rate | 46% of customers reorder |
|---|---|
| Boxes Per Customer Per Season | 2.8 boxes on average |
| Gift Share | 18% of orders are gifts |
| Reviews | 4.35★ on Judge.me (verified buyer reviews on alphonsomango.in) |
In the press
- The Economic Times, June 2026 — 'Famous Alphonso mango is facing existential crisis this year': Prashant Powle interviewed as a GI-certified Alphonso grower and trader on weather and yield (https://economictimes.indiatimes.com/news/india/famous-alphonso-mango-is-facing-existential-crisis-this-year/articleshow/131440484.cms)
- The Economic Times Panache — 'Our obsession with the perfect mango is resulting in local varieties being ignored' (https://economictimes.indiatimes.com/magazines/panache/our-obsession-with-the-perfect-mango-is-resulting-in-local-varieties-being-ignored/articleshow/101079051.cms)
Regional context
- Alphonso mango holds GI Tag No. 139 covering Ratnagiri and Sindhudurg districts
- Gir Kesar mango holds GI Tag No. 185 covering Junagadh and Gir (Kesar sold on the site is sourced from that region)
- Ratnagiri Alphonso won the Gold Medal at the national One District One Product (ODOP) Awards 2024 — a district-product award, not an award to AlphonsoMango.in
Studies cited on this site
- Govindappa et al., 2011 (mangiferin anti-inflammatory activity, cell study)
Questions about any figure here: support@alphonsomango.in. This page is updated whenever a fact changes; the date at the top is the last verification.