Hapus mango is the Marathi name for the Alphonso, grown on the Konkan coast of Maharashtra. Hapus from Ratnagiri and Devgad is GI-tagged and sold in season, about February to June. Our dozen boxes start from Rs 1,849 and rise with grade.
Ask for hapus in a Mumbai fruit market and nobody will ask which fruit you mean. Ask for it elsewhere and you may get a blank look, an Alphonso, or something called Alfonso. This page explains what hapus is, how to tell the names apart, what the GI tag covers, and how to buy it without guessing. We are AlphonsoMango.in, run by Powle Home Foods in Mumbai, and we sell hapus from the Ratnagiri and Devgad belt.
What is hapus mango?
Hapus is the Marathi name for the Alphonso mango, the best-known mango of the Konkan coast. The fruit usually weighs 150 to 300 g, has golden skin that often carries a blush near the shoulder, and has pulp that Wikipedia describes as rich, creamy and non-fibrous. It is propagated by grafting, because named Indian varieties such as Alphonso do not come true from seed.
The tree takes years to bear well, and the fruit is picked mature, then ripened off the tree. From harvest to ripe fruit takes about 15 days according to Wikipedia. That window is part of why hapus is a seasonal fruit and not a year-round one.
Hapus, Alphonso and Alfazo: one fruit, many spellings
The English name is Alphonso, after Afonso de Albuquerque. Mango grafting was introduced in Portuguese Goa by Jesuit missionaries, and the name stayed. In Maharashtra the fruit is hapus, also written haapus, aapus or hapoos. Buyers in other regions and abroad write Alphonso as Alfonso, Alphanso or Alfazo. These are spellings of one variety.
| Name you may see | What it means |
|---|---|
| Hapus, Haapus, Aapus, Hapoos | Marathi and Konkani names for Alphonso |
| Alphonso | The English and trade name |
| Alfonso, Alphanso, Alfazo | Regional or phonetic spellings of Alphonso |
| Ratnagiri hapus, Devgad hapus | Alphonso named after the place it is grown |
| Hapus aam, hapus amba | Hindi and Marathi for hapus mango |
If you read a label that says hapus, ask where it was grown. The name alone does not tell you the origin or how the fruit was ripened.
The GI tag and our certificate
Alphonso from the Ratnagiri and Devgad belt is GI-tagged in India under GI No. 139. The GI Registry record for the Devgad Alphonso application shows it merged with application 139. A GI tag protects the use of the name for fruit from the defined region. It is a legal indication of origin, not a promise about taste on any given day.
We hold GI Authorised User certificate AU/5974/GI/139/260 (GI No. 139). You can read the details on our Brand Facts page. When you buy hapus from any seller, ask for the authorised user number and check what it says. Our longer explainer on the Alphonso mango GI tag covers it step by step.
Ratnagiri hapus and Devgad hapus
Ratnagiri is a district. Devgad is a taluka in Sindhudurg district. Both lie on the Konkan coast, and both grow the same variety. We source across 48 villages of the Ratnagiri and Devgad belt and sell the two as separate products, so you can order the origin you prefer. We do not rank one above the other. Pick by availability, grade and your own taste.
Our detailed note on Ratnagiri and Devgad hapus explains how the two names are used. To order, go straight to Ratnagiri Alphonso or Devgad Alphonso.
How hapus is harvested and ripened
Our fruit is harvested at Brahma Muhurta, the pre-dawn hours, and picked by hand with a zela pole fitted with a catching net. The tree is not shaken, and the fruit does not fall. Picked fruit then ripens on hay beds, which is the traditional method on the Konkan coast. We do not use carbide. Our Alphonso mangoes are ripened naturally on hay beds.
Carbide is not just a quality issue. Selling fruit ripened with calcium carbide gas is prohibited in India under Regulation 2.3.5 of the Food Safety and Standards (Prohibition and Restrictions on Sales) Regulations, 2011. No home test proves how a mango was ripened, so ask any seller directly. Our guide on how to identify authentic hapus mango lists what to ask.
Hapus mango season
Alphonso is harvested about February to June, with the best supply from March to May. Our 2027 season opens on 1 February 2027. Fresh hapus is not sold outside the season. In the months between, Alphonso pulp tins in 850 g and 3.1 kg sizes are available all year, from Rs 590. For the seasonal overview, read our Alphonso mango season guide.
Hapus mango price
Our prices are dozen-based and shown as "from" prices. They can change, so check the product page for today's price.
| Product | Price from | Notes |
|---|---|---|
| Ratnagiri or Devgad Alphonso, per dozen | Rs 1,849 | Rises with grade and fruit size |
| Largest Ratnagiri option | Up to Rs 5,399 | Biggest fruit, heaviest dozen |
| Largest listing on the order-online page | Up to Rs 10,499 | Top of our range |
| Alphonso pulp tin (850 g and 3.1 kg) | Rs 590 | Available all year |
A dozen weighs roughly 1.8 to 3.3 kg depending on grade. That is why we ask you to compare grade and fruit count, not the dozen price alone. Four things move the price: the grade, the origin, how early or late in the season you order, and how the fruit is packed. For a wider view, see our page on hapus mango rate online.
How to buy hapus mango online
Whoever you buy from, ask these questions first:
- Which villages or region does the fruit come from?
- Does the seller hold a GI Authorised User certificate, and what is the number?
- How is the fruit ripened? Carbide is prohibited in India.
- What is the fruit count and the weight, not just "one dozen"?
- Who delivers, and how do you report damage? We ask that damage is reported within 24 hours of delivery.
We dispatch by Blue Dart, and about 65% of Indian PIN codes get next-day delivery. Check your PIN code at checkout. Since 2019 we have sold offline, since 2020 online, and our customers number 47,000+ including offline and marketplace sales. For city-specific pages, see hapus mango in Mumbai and hapus mango in Delhi.
Ripening and storing at home
Keep firm fruit at room temperature, stalk side up, until it smells sweet at the stalk and yields gently under the thumb. Once ripe, move it to the fridge and eat it soon. Do not refrigerate fruit that is still firm. Our guide on how long a mango takes to ripen gives more detail.
People also ask
Is hapus mango the same as Alphonso?
Yes. Hapus is the Marathi name for the Alphonso mango, and Alphonso is the English and trade name. Alfonso, Alphanso and Alfazo are spellings used in other regions. The variety is the same; what differs is the origin, the grade and how the fruit was ripened, so ask your seller.
Why is hapus mango expensive?
Hapus has a short season of about February to June, and growers pick it by hand when mature. The region is limited, and grades with larger fruit cost more per dozen. Mango trees also often bear unevenly from year to year. Our dozens start from Rs 1,849 and rise with grade.
When is hapus mango season?
Alphonso is harvested about February to June, and supply is best from March to May. Our 2027 season opens on 1 February 2027. Fresh hapus is not sold outside the season, but Alphonso pulp tins are available all year, from Rs 590.
How can I buy hapus mango online?
Choose Ratnagiri or Devgad Alphonso on our product pages, pick the dozen option, and enter your PIN code at checkout. We dispatch by Blue Dart, and about 65% of Indian PIN codes get next-day delivery. Before you buy from any seller, ask about origin, ripening and the GI number.
Related searches
- Hapus mango rate online
- Ratnagiri and Devgad hapus explained
- Hapus mango price in Mumbai
- Hapus mango online in Delhi
- How to identify authentic hapus mango
- Alphonso mango GI tag explained
- Order Ratnagiri Alphonso mango
- Order Devgad Alphonso mango
Sources and further reading
- Wikipedia, Alphonso mango.
- Geographical Indications Registry of India, public search record for application 379, Devgad Alphonso Mango (merged with application 139), accessed October 2026.
- Food Safety and Standards Authority of India, Food Safety and Standards (Prohibition and Restrictions on Sales) Regulations, 2011, Regulation 2.3.5 (compendium version of 2 April 2025).
Written by Prashant Powle, founder of AlphonsoMango.in. Last reviewed October 2026.