Alphonso Mango GI Tag

Alphonso Mango GI Tag

Alphonso Mango GI TAG

Does Rosogulla remind you of Bengal? Or Kancheepuram sarees of Tamil Nadu? Or Pashmina of Kashmir? Do you know why?

Because these regions, which are the origins of these products, give them their unique identity. 

These products have a specific geographical origin and possess qualities due to that origin. Therefore, these products carry a Geographical Indication GI tag.

It is a marker or sign used on products, which indicates that a product originates from a specific region.

The products earn a reputation that is due to the defined geographical locality of their origin.

Thus, the tag conveys an assurance of quality to the consumers in domestic and international markets.

It means that the product's quality and distinctiveness are essentially attributable to the good's origin.

A GI tag is like a trademark or a patent for handicrafts, agricultural goods, foodstuff, and products. 

The Geographical Indications Act, 1999 was brought into force by the Ministry of Commerce and Industry in 2003.

GI tags aim to support the local production and to mainstream and empower the tribal and rural traders. 

Any other region or country cannot claim the GI tag of one area or region. Thus, the place of origin becomes a sort of intellectual property.

Initially, a total of 325 products were awarded a gi tag in India. The first good to earn one was Darjeeling tea in 2004.

Today, around 600 products have earned this tag.

A GI tag is awarded based on the following features:

  • Climate.
  • The culture that makes the products unique.
  • Qualities like a pleasant fragrance and vibrant colour.
  • Taste and aroma.
  • Traditional and unique production tools.


    Basmati rice, Kashmiri Saffron, Darjeeling tea, Alphonso mango, and black rice are a few of the goods that have earned a gi tag.

    India is a diverse country. One can't point out just one thing or good and say that's Indian culture.

    Indian culture is vivid. It is made up of new and the old, the past and the present, the modern and the traditional.

    GI tags help protect this diversity. It makes sure that the new, modern doesn't rub off the past, the traditional just because it is old. 

    GI tags are essential because it makes sure that the rural and tribal communities earn the dignity and dime that their hard work deserves!

    Type of Mangoes – which has received GI Tag?

    Mangoes have a special bond with the tag. This magical fruit comes in many variants in India.

    This fruit is magical because all of its variants are loved by all. It is perhaps the only fruit whose nine variants have earned a GI tag!

    We have a list of these nine types for you.

    • Alphonso Mango - Maharashtra
    • Gir Kesar - Gujarat
    • Jardalu Mango – Bihar
    • Laxman Bhog Mango – West Bengal
    • Himsagar Mango– West Bengal
    • Fazli Mango – West Bengal
    • Malihabadi Dussheri Mango – Uttar Pradesh
    • Appemidi Mango – Karnataka
    • Banaganapalle Mango – Andhra Pradesh

    Alphonso Mango

    Mango is thought to be the best of all fruits. Alphonso is the best of the best!

    It is known as Hapus amba or Hapus Aam in the local tongue.

    Grown across the 200 kilometers Konkan coastline in Devgad and Ratnagiri, Alphonso mango, or Hapus, is one of the most excellent mangoes.

    The taste of Hapus depends on the soil and climate where it grows. There have been many attempts to grow Alphonso mangoes all across the country.

    But the topography and the coastal yet volcanic soil of Ratnagiri and Devgad give Hapus its unique taste, aroma, and color.

    What makes Devgad and Ratnagiri Hapus special is the thin skin of the fruit.

    Konkan coast has volcanic red soil and a hot climate with adequate humidity.

    The topography of the region makes it suitable for Hapus production.

    Devgad and Ratnagiri districts produce the finest of Hapus. Hapus grown in these districts is exported to various countries.

    The fruit has thin skin and thick pulp. Thus, you get more of that sweet, yellow, creamy, delicious pulp!

    A ripe Alphonso mango is slightly hard to touch, has a saffron-yellow skin and a sweet aroma. Alphonso season lasts from mid-April to June-end.

    This fruit's aroma is a better sign of ripeness than color. If your aam fills up your room with its delicious smell, it is ready to eat.

    If not, then wait for a few days. Store it in hay or a dry place away from light.

    Don't wash your raw mangoes. It stops the ripening process.

    The rich, non-fibrous, and creamy texture, enticing aroma, and exquisite taste made Alphonso mangoes a part of the 'Top 100 foods to eat before you die' list.

  owned by Powle Home foods

    Powle Home food is a GI tag approved user and trader with GI Tag user number AU/5974/GI/139/260.

    There are five major GI approved users:

    • The director of research, Dr. Balasahed Sawant Konkan Krishi Vidyapeeth, Ratnagiri
    • M/s Konkan Hapus Amba Utpadak ani Vikrete Sahkari Sanstha Vengurla
    • M/s Devgad Taluka Amba Upadak Sahakari Sanstha Maryadit, Devgad, Sindhudurga
    • M/s Kelshi Amba Utpadak Sangha Maryadit Kelshi, Ratnagiri  

    We source Alphonso Mango from GI tag certified mango farmers in Ratnagiri and Devgad.

    We source our mangoes from the Devgad Taluka Amba Upadak Sahakari Sanstha Maryadit, Devgad, and Sindhudurga.

    We offer naturally made products brought straight from the farms to your doorstep.

    Many producers use a chemical compound called carbide to ripen mangoes. Such chemical-injected mangoes look yellow on the outside but taste sour.

    Also, the chemical that you eat through such mangoes is harmful to your body. Thus, these aren't safe for you and your loved ones.

    We offer 100% carbide-free mangoes. Our research team, led by our founder member, toured the country for two years, looking for farmers that use traditional and natural methods to grow goods.

    Therefore, our mangoes are carbide free and completely natural. Our product is safe and loved by everyone across all age groups.

    Slice it, dice it, add it to your desserts, juices, salads, and cookies. Enjoy this fruit while the season lasts.