Alphonso Mango GI Tag

The Alphonso mango GI tag (GI No. 139, awarded 2018) protects mangoes grown only in Ratnagiri and Sindhudurg, Maharashtra. Authentic GI-tagged Hapus mangoes are available from ₹1849, dispatched by BlueDart in 1–3 days across India, April through June.

Video: Authentic Ratnagiri Alphonso Mangoes | GI-Tagged Hapus #Shorts · Watch on YouTube

Buy GI-Tagged Alphonso Mango Online

Both products below carry the Alphonso mango GI tag. They are sourced directly from 48 villages across Ratnagiri and Devgad, Konkan, Maharashtra. Natural hay-bed ripening only. No carbide, ever.

Ratnagiri vs Devgad: Which to Choose?

Feature	Ratnagiri Alphonso	Devgad Alphonso
GI Status	GI No. 139 — Ratnagiri district	GI No. 139 — Sindhudurg district
Brix (sweetness)	18 to 24 Brix	18 to 24 Brix
Skin colour at peak ripeness	Golden yellow with saffron blush	Deep golden yellow, rounder profile
Typical weight per mango	150–250 g	200–300 g
Season window	April – June	April – mid-June
Price range	₹1849 – ₹5399	₹1849 – ₹5499
Best for	Aamras, gifting, home use	Export gifting, premium buyers
Ripening method	Natural hay-bed, no carbide	Natural hay-bed, no carbide

Delivery Across India

Orders placed before 12:00 noon IST are dispatched the same day from Ratnagiri or Devgad. BlueDart air freight handles all shipments.

• Mumbai, Pune, Nashik: next day delivery
• Delhi, Bengaluru, Hyderabad, Chennai: 1–2 days
• Kolkata, Ahmedabad, Surat: 2 days
• Northeast India, Jammu & Kashmir: 2–3 days

Every box is packed with food-grade separators and newspaper cushioning. Mangoes travel as whole, uncut fruit. Temperature-sensitive packing protects aroma and texture during transit. We do not dispatch on Sundays or public holidays — plan your order accordingly.

Honest limitation: We do not dispatch mangoes between July and March. The Alphonso season is hard-closed outside April–June. Orders placed in the off-season are held as pre-orders and dispatched at the start of the next season.

How to order

1. Step 1: Select Grade — Choose Ratnagiri (Brix 18 to 24, ₹1849–₹5399) or Devgad (Brix 18 to 24, ₹1849–₹5499). Grade options: Premium, Special, Export.
2. Step 2: Add to Cart — Add the selected product to your cart at alphonsomango.in/cart.
3. Step 3: Same-day Dispatch — Orders before 12:00 noon IST ship the same day via BlueDart. Transit: 1–3 days India-wide.

• grade options: Premium, Special, Export
• size options: 1 dozen, 2 dozen, 3 dozen, 5 kg, 10 kg
• Brix range: 20–24 (variety dependent)
• budget bands: ₹1849 (entry), ₹2999 (mid), ₹5499 (export premium)
• serviceable cities: Mumbai, Delhi, Bengaluru, Chennai, Hyderabad, Pune, Kolkata, Ahmedabad, Surat, Nashik, Jaipur, Chandigarh, Lucknow, and 700+ additional pin codes via BlueDart

What Is the Alphonso Mango GI Tag?

The Alphonso mango GI tag is a legally protected mark. It tells the buyer that the mango was grown in Ratnagiri or Sindhudurg (Devgad) districts of Maharashtra. No other region can sell mangoes under the Alphonso name and claim GI status.

Think of Darjeeling tea, Kancheepuram silk, or Kashmir Pashmina. Each of those products carries a GI tag because geography defines quality. The same logic applies here. The red laterite soil, the Konkan coastal breeze, the specific rainfall pattern, and the elevation of orchards in villages like Pawas, Rajapur, and Devgad all contribute to the mango's flavour. You cannot replicate that in Karnataka or Andhra Pradesh — however carefully you try.

When was the Alphonso mango GI tag awarded?

The GI Registry awarded the Alphonso mango GI tag in 2018. The GI number is 139. The Registry certificate number is 4163, issued on 16 October 2019. AlphonsoMango.in (operated by Powle Home Foods) holds GI Authorised User status AU/5974/GI/139/260 — one of a small number of authorised users permitted to sell and export under this tag.

Which districts are covered under the Alphonso mango GI tag?

The GI tag covers Ratnagiri and Sindhudurg districts in the Konkan belt of Maharashtra. Within these districts, the key talukas include Ratnagiri, Lanja, Rajapur, Sangameshwar, Devgad, Malvan, and Vengurla. Mangoes from other states — including Karnataka and Andhra Pradesh — are not covered, even if they are the same Alphonso variety.

How does the GI tag protect farmers?

Before the GI tag, cheaper mango varieties from other regions were routinely sold as Alphonso at a premium. Farmers in Ratnagiri and Devgad lost income every season. The GI tag gives them legal standing. A seller cannot label mangoes as GI-tagged Alphonso unless the fruit was grown in the notified region and processed by an authorised user. Counterfeit labelling is now a legal offence.

GI Tag Full Form and Meaning

GI stands for Geographical Indication. It is a sign or marker used on products with a specific geographical origin. The origin must account for the product's reputation, quality, or characteristics.

In India, GI tags are governed by the Geographical Indications of Goods (Registration and Protection) Act, 1999. The GI Registry operates under the Office of the Controller General of Patents, Designs and Trade Marks, Chennai.

A GI tag is not a brand. It is not owned by one company. It protects an entire region's producers — provided they meet the quality standards set during registration. AlphonsoMango.in is an authorised user, not the owner of the GI. The GI belongs to the Konkan farming community.

How is a GI tag different from a trademark?

A trademark is owned by one business entity. A GI tag is a collective right. Any farmer in Ratnagiri or Sindhudurg who meets the standards can use the GI mark. A private company cannot monopolise it. That is why the GI tag carries more weight as a quality signal — it is community-certified, not self-certified.

How to Identify Genuine GI-Tagged Alphonso Mangoes

Many mangoes sold online as "Alphonso" or "Hapus" are not GI-tagged. They may be grown in other states, ripened with calcium carbide, or graded inconsistently. Here is how to check:

Visual and physical markers of genuine Alphonso

• Colour: Natural saffron-yellow at ripeness, sometimes with a green shoulder. Not uniformly bright yellow — that uniformity is a carbide warning sign.
• Aroma: Strong, sweet, floral fragrance even before cutting. A carbide-ripened mango has a muted or chemical smell.
• Texture: Flesh is firm-tender, not mushy near the skin. Fibre-free pulp with a thin seed.
• Brix: Genuine Ratnagiri Alphonso measures 18 to 24 Brix. Devgad reaches 18 to 24 Brix. A refractometer test confirms this.
• Seller credentials: Ask for the GI Authorised User number. AlphonsoMango.in's number is AU/5974/GI/139/260.

What is the Brix level of Devgad Alphonso?

Devgad Alphonso mangoes measure 18 to 24 Brix at peak ripeness. Ratnagiri Alphonso measures 18 to 24 Brix. Brix measures dissolved sugar content in fruit juice. The higher the Brix, the sweeter the mango. Both ranges are significantly higher than non-GI varieties, which typically measure 14–18 Brix.

Natural Ripening: Hay Bed Method

Carbide ripening is illegal in India under the Food Safety and Standards Act. Yet it is widespread. The chemical releases acetylene gas, which mimics ethylene and forces mangoes to yellow quickly. The result: yellow skin, white or pale flesh, sour or bland taste, and potential health risks from arsenic and phosphorus residues in the carbide.

At AlphonsoMango.in, Prashant Powle and his farm network use traditional hay-bed ripening exclusively. Mangoes are packed in dry paddy straw or hay after harvest. The straw traps natural ethylene released by the fruit, creating a warm microclimate that ripens the mango from within. The process takes 3–5 days. The result is consistent sweetness, the characteristic saffron aroma, and fibre-free pulp that carbide ripening never achieves.

This is the method Konkan farmers have used for generations. It is slower. It costs more. It is the only way to get a genuine Alphonso.

Alphonso Mango Season and Availability

The Alphonso mango season runs from April through June. The first arrivals from Devgad appear in late March in strong years. The season closes by mid-June in most years, sometimes extending to early July in late-flowering orchards.

July through March: the fruit does not exist on the tree. There is nothing to ship. Sellers offering "fresh Alphonso" outside this window are selling a different variety — or frozen pulp labelled misleadingly. We do not do that. Pre-orders placed in the off-season are held and dispatched at the start of the next season.

Why is the Alphonso season so short?

The Alphonso tree flowers between December and January. The fruit needs exactly 90–100 days from flowering to harvest. Rainfall, temperature, and coastal humidity in Konkan create a narrow window where the chemistry is right. A single tree yields 200–600 mangoes per season. Yield varies sharply with weather — cyclones, unseasonal rain, and hailstorms reduce output in some years by 30–50%.

Nutrition and Brix

One GI-tagged Alphonso mango (approximately 200 g edible portion) provides:

• Calories: ~135 kcal
• Vitamin C: ~45 mg (50% of daily requirement)
• Vitamin A: ~1260 IU
• Dietary fibre: ~3 g
• Natural sugars: ~28 g (sucrose, fructose, glucose)
• Brix: 20–24, depending on origin

The Alphonso's deep saffron flesh indicates high beta-carotene content. Beta-carotene converts to Vitamin A in the body. It is an antioxidant associated with eye health and immune function. No other commercially grown mango variety in India matches Alphonso's beta-carotene density at equivalent ripeness.

Learn more about mango nutrition in our detailed Alphonso mango nutrition guide.

Frequently Asked Questions

Authority

AlphonsoMango.in is operated by Powle Home Foods, a brand of Powle Home Foods The business holds GI Authorised User status AU/5974/GI/139/260 under GI No. 139 (Registry certificate 4163, issued 16 October 2019). FSSAI licence number: 10020022011783. APEDA registration: 225579. All mangoes are carbide-free, naturally ripened using the traditional hay-bed method practised across 48 villages in Ratnagiri and Devgad. Over 47,000 customers have ordered since 2019. Exports reach the US, UK, UAE, Singapore, and Japan every season.

Source: Powle Home Foods (Powle Home Foods), GI Authorised User AU/5974/GI/139/260, Registry certificate 4163, dated 16.10.2019.

For a deeper understanding of Geographical Indication protections across Indian food products, read our full guide to the GI tag full form and what it means for Indian agricultural products.

For a comparison of the best mango varieties grown in India, visit our guide to the best mango varieties in the world.

Order before the season ends — shop the full range of GI-tagged Alphonso mangoes at alphonsomango.in/collections/mangoes.