Alphonso aam is the mango Marathi speakers call hapus and many buyers spell hapoos aam. It is one variety, grown mainly in the Ratnagiri and Devgad belt of the Konkan coast, and we sell it from AlphonsoMango.in when the season opens.
Alphonso aam, hapus and hapoos: the names
People type this mango in many ways, so it helps to put the names side by side. They all point to the same fruit. Aam is the Hindi word for mango, and hapus is the name used in Maharashtra and along the Konkan coast. The English name, Alphonso, is said to honour Afonso de Albuquerque, the Portuguese commander, and Portuguese missionaries in Goa introduced mango grafting there.
| Name | Where you will see it |
|---|---|
| Alphonso, Alphonso mango | English, export trade, most shop labels |
| Alphonso aam | Hindi and English mixed, common in search |
| Hapus, hapus aam, hapus amba | Marathi and Konkani speakers, Mumbai markets |
| Hapoos, hapoos aam, aaphoos, hafoos | Spelling variants of hapus in Hindi and English text |
One caution. A label that says only "hapus" or "Alphonso" tells you the variety, not the place. Mangoes sold as Alphonso are also grown outside the Konkan, so the name alone says little about origin. That is why we talk about place and paperwork further down. If you want the history of the word itself, we wrote a separate page on the origin of hapus.
The mango is easy to confuse with other famous varieties because shoppers ask for them by the same one-word label, "aam". Our guide to the types of mangoes and the page on how many mango varieties in India help sort them out.
Alphonso aam kahan ka hai
The Alphonso we sell comes from the Konkan, the strip of land between the Arabian Sea and the Deccan Plateau. Ratnagiri is a district there, and Devgad is a taluka in Sindhudurg district. Both are the same variety. Our fruit is sourced across 48 villages of the Ratnagiri and Devgad belt.
The Ratnagiri and Devgad belt holds a Geographical Indication for Alphonso (GI No. 139). We hold GI Authorised User certificate AU/5974/GI/139/260 (GI No. 139), and you can read the details on our AlphonsoMango.in Brand Facts. A GI is a statement about where a product comes from. It is not a quality grade on its own, and the certificate belongs to the seller, so it is fair to ask any seller for their number.
Alphonso is one of many mango varieties in the country. India produces roughly 43% of the world's mangoes (a figure from FAO data that also includes mangosteens and guavas), about 26 million tonnes in 2023. You can read about the villages and growers on our Our Farmers page.
Hapus aam ki pahchan: how to recognise it
Nobody can promise a perfect home test, and we will not pretend there is one. These are rough clues, not proof:
- Size: Alphonso fruits generally weigh 150 to 300 g. A dozen of ours weighs roughly 1.8 to 3.3 kg depending on grade.
- Pulp: the flesh is rich, creamy and non-fibrous, so you should not be picking strings out of your teeth.
- Aroma: a sweet, fruity smell near the stalk that grows as the fruit ripens.
- Skin: colour is a weak clue. Green, gold and a blush can sit together on one ripe fruit.
The better test is paperwork and answers. Ask the seller for the GI Authorised User certificate number, the FSSAI licence number and how the fruit was ripened. The water or bucket test is a rough clue at best and proves nothing by itself. If you want a fuller checklist, read our page on which mango is best, and our Alphonso mango origin story for the background.
How we harvest and ripen it
Harvest happens before dawn, at Brahma Muhurta. Our fruit is hand-harvested with a zela pole fitted with a catching net, so the mango is lifted off the branch rather than shaken down. From harvest to ripe fruit usually takes about 15 days for Alphonso in general.
We do not use carbide. Our Alphonso mangoes are ripened naturally on hay beds. Calcium carbide is prohibited for ripening fruit in India, under Regulation 2.3.5 of the Food Safety and Standards (Prohibition and Restrictions on Sales) Regulations, 2011. The fruit is laid on hay and left to ripen at its own pace, which is slower than forced ripening and is why a box may arrive firm and need a few days at home. Our guide on how to ripen mangoes at home explains what to do with a box on arrival.
If a fruit has a hard patch or looks spongy inside, that can be a flesh disorder known as spongy tissue. ICAR-IIHR traced it to the seed shifting into germination mode at about 60% fruit maturity.
Season, price and buying
Alphonso is harvested from about February to June, and supply is best from March to May. The 2027 season opens on 1 February 2027. Outside the season we do not sell fresh Alphonso, but Alphonso pulp tins are available all year. Our Alphonso Mango Pulp Tin starts from Rs 590 for the 850 g tin.
- Fresh Alphonso (Ratnagiri or Devgad) starts from Rs 1,849 per dozen. The largest Ratnagiri option goes up to Rs 5,399. Always check the product page for the current price.
- Pick your origin on the Ratnagiri Alphonso mango or Devgad Alphonso mango page, or open the one-dozen Alphonso mango listing.
- We dispatch by Blue Dart, and about 65% of Indian PIN codes get next-day delivery. Check your PIN code at checkout.
- Damage should be reported within 24 hours of delivery.
Our mango season guide lists the months in more detail. Since 2019 we have served 47,000+ customers, including offline and marketplace sales. Sales were offline first, and online since 2020.
People also ask
What is Alphonso mango called in Hindi?
In Hindi it is usually called Alphonso aam, or hapus aam and hapoos aam when people use the Marathi name. Aam simply means mango. Spelling varies, so you will also see aaphoos aam and hafoos. All of them point to the same Alphonso variety grown in the Konkan.
Are Alphonso and Hapus mango the same?
Yes. Hapus is the Marathi and Konkan name for the Alphonso variety, and hapoos is a common spelling in Hindi and English text. The name tells you the variety, not the place, so check the origin and ask the seller for the GI Authorised User certificate number.
Which city is famous for Alphonso mango in India?
Ratnagiri is the name most buyers know, and Devgad in Sindhudurg district is equally well known. Strictly, Ratnagiri is a district and Devgad is a taluka, both on the Konkan coast of Maharashtra. We source across 48 villages in this belt, and the two origins are the same variety.
How much does an Alphonso mango cost?
At AlphonsoMango.in, Alphonso starts from Rs 1,849 per dozen, and the largest Ratnagiri option goes up to Rs 5,399. A dozen weighs roughly 1.8 to 3.3 kg depending on grade. Prices can change, so check the product page for the current price before you order.
Can I buy Alphonso mangoes in the USA?
We do not offer the USA as a standard delivery service. We ship directly to the UAE, and for other countries any shipment has been arranged through the buyer contact abroad. Write to us first, and check current import rules with your importer or customs agent.
Related searches
- Hapus aam price and order online
- Devgad Alphonso mango
- Alphonso mango season dates
- Meaning and origin of hapus
- Types of mangoes in India
- Alphonso mango pulp tin
- Send mangoes online as a gift
- Alphonso mango for babies
Sources and further reading
- Wikipedia, Alphonso mango.
- Wikipedia, Konkan.
- Food Safety and Standards Authority of India, Food Safety and Standards (Prohibition and Restrictions on Sales) Regulations, 2011, Regulation 2.3.5 (compendium version of 2 April 2025).
- Geographical Indications Registry of India, public search record for application 379, Devgad Alphonso Mango (merged with application 139), accessed October 2026.
Written by Prashant Powle, founder of AlphonsoMango.in. Last reviewed October 2026.