Hapus (Alphonso) mango originates from Ratnagiri and Devgad in Konkan, Maharashtra. GI-protected under GI No. 139 since 2019, it ripens between March and June, reaches 22–23° Brix, and ships pan-India in 1–3 days via BlueDart air dispatch.
Buy Hapus Online
Both varieties below are GI-tagged, carbide-free, and dispatched from 48 Konkan villages via BlueDart air. Prices reflect the 2024–25 season. Stock opens March onwards — join the waitlist now.
Commercial Comparison
| Feature | Ratnagiri Hapus | Devgad Hapus |
|---|---|---|
| Origin District | Ratnagiri, Maharashtra | Devgad, Maharashtra |
| GI Status | GI No. 139 (certified) | GI No. 139 (certified) |
| Brix (sweetness) | 18 to 24° Brix | 22–23° Brix |
| Season Window | Mid-March – May | April – June |
| Typical Fruit Weight | 150–250 g per fruit | 200–300 g per fruit |
| Price Range (box) | ₹1,849 – ₹5,399 | ₹1,849 – ₹5,499 |
| Skin Colour (ripe) | Golden yellow, thin skin | Deep saffron-gold, thin skin |
| Best For | Fresh eating, Aamras | Export, gifting, fresh eating |
| Carbide-free | Yes — natural hay-bed ripening | Yes — natural hay-bed ripening |
Delivery Across India
Orders placed before 12:00 noon IST on weekdays are dispatched same day. BlueDart air freight connects Ratnagiri and Devgad to major metros in 1 day and most tier-2 cities in 2–3 days. Each box is double-layered with ventilated corrugated cardboard and individual fruit cushions — mangoes arrive firm and unbruised.
| Zone | Transit Time | Cities (examples) |
|---|---|---|
| Metro | 1 day | Mumbai, Pune, Bengaluru, Delhi, Chennai |
| Tier-2 | 2 days | Nagpur, Hyderabad, Ahmedabad, Surat, Kochi |
| Tier-3 / Remote | 3 days | Aurangabad, Nashik, Kolhapur, Goa, Indore |
We do not ship outside India through this portal. For export enquiries to the US, UK, UAE, Singapore or Japan, use the export contact form.
How to order
- Step 1: Select Grade — Choose Ratnagiri Hapus (₹1,849–₹5,399) or Devgad Hapus (₹1,849–₹5,499) based on Brix preference, fruit size and budget.
- Step 2: Add to Cart — Add the selected box to cart at alphonsomango.in/cart.
- Step 3: Same-day Dispatch — Orders before 12:00 noon IST are dispatched same day via BlueDart air freight.
Origin of Hapus
Mangoes trace their earliest roots to the Andaman Islands and Burma. Buddhist monks are believed to have carried them to Malaysia and East Asia in the 5th century. Over centuries, the fruit spread across the Indian subcontinent.
The Hapus mango as we know it today — with its saffron-gold skin, fibreless flesh and near-mythic fragrance — is entirely a product of the Konkan coast. The laterite-rich soil of villages like Vengurla, Rajapur, Khed and Devgad creates mineral conditions no other region can replicate. The sea breeze off the Arabian Sea moderates temperature during fruit-set. Without both, the flavour profile simply does not emerge.
Why Does Hapus Grow Only in Konkan?
Three factors lock Hapus quality to this geography:
- Laterite soil: Low nitrogen, high iron and calcium. This stresses the tree into producing fewer, more intensely flavoured fruits.
- Coastal microclimate: Warm days, cool nights during March–May, and sea-salt air during flowering promote tight fruit development and high sugar accumulation.
- Traditional rootstock: Farmers graft onto decades-old Konkan rootstock. New rootstock in other states produces a different fruit — larger but blander.
Prashant Powle, who oversees sourcing across 48 villages in Ratnagiri and Devgad, confirms that even within the GI zone, orchards in Pawas and Ratnagiri town produce noticeably different aromatics from those in Devgad taluka — a difference of 40 kilometres, yet measurable in fragrance and Brix.
The Portuguese Connection
Portuguese traders landed on the Konkan coast in the 16th century. They brought systematic grafting knowledge from their colonies in Goa and applied it to local Mangifera indica cultivars. The name "Alphonso" honours Afonso de Albuquerque, the Portuguese general who consolidated Goa.
"Hapus" is the Marathi phonetic rendering of Alphonso. Farmers in Ratnagiri and Devgad have used it for generations. Today, both names refer to the same GI-protected variety.
What Is Hapus Mango?
Hapus is the Marathi name for the Alphonso mango (Mangifera indica cv. Alphonso). It is a mid-season variety — firm when raw, turning saffron-gold at peak ripeness. The flesh is deep orange, fibreless, with Brix readings of 20–23° depending on orchard and year. The seed is thin and flat, meaning a high flesh-to-stone ratio. It is not available year-round. Outside March–June, authentic fresh Hapus does not exist in India.
GI Tag and Authenticity
What Is the GI Number for Hapus Mango?
Alphonso mango from the Konkan region is registered under GI No. 139, Registry Certificate 4163, granted on 16 October 2019. AlphonsoMango.in holds GI Authorisation AU/5974/GI/139/260, issued to Powle Home Foods. This credential allows the business to legally label and sell produce as GI-certified Hapus.
Counterfeit Hapus is widespread. Mangoes from Karnataka, Andhra Pradesh and even parts of Maharashtra outside the GI zone are often sold as "Alphonso." Without a GI certificate, there is no legal guarantee of origin.
How to Verify Authentic Hapus
- Ask for the seller's GI Authorisation number.
- Authentic Hapus has a saffron-yellow skin with no green patches at peak ripeness — not bright green or uniformly light yellow.
- The fragrance is floral and intense at the stem end. Imitations smell faintly of fermentation or nothing at all.
- Authentic Hapus is never ripened with calcium carbide. Natural ripening takes 3–5 days in hay at room temperature.
Ripening and Storage
How to Ripen Hapus at Home
All Hapus from AlphonsoMango.in is dispatched at the "turning" stage — skin is yellow-green, flesh firm but beginning to sweeten. Place the fruits in a single layer in a cardboard box or newspaper wrap at room temperature (24–28 °C). They ripen in 2–4 days. Do not refrigerate unripe Hapus — cold arrests the ripening enzymes and you get a grainy, flavourless fruit.
How to Store Ripe Hapus
Once fully ripe, Hapus can be stored in the refrigerator for 3–4 days. Remove from cold 30 minutes before eating. Never freeze whole fruits — freeze only the pulp (Aamras) in airtight containers for up to 6 months.
Season and Availability
When Is Hapus Season?
The Hapus season runs from mid-March to June. Ratnagiri fruit arrives first, typically by the third week of March. Devgad fruit peaks in April and continues into early June. By late June, supply is nearly exhausted. July to February is completely off-season. Fresh Hapus is not available during this window. We do not sell out-of-season fruit and do not substitute inferior varieties.
What Is the Price of Hapus in 2025?
Season pricing for 2025: Ratnagiri Hapus starts at ₹1,849 per box and reaches ₹5,399 for premium grades. Devgad Hapus starts at ₹1,849 and reaches ₹5,499. Prices fluctuate based on grade, fruit count per box and early versus peak season demand. The cheapest authentic Hapus — carbide-free, GI-certified — costs more than generic supermarket mangoes because the yield per tree in Konkan is naturally low.
Nutrition
What Are the Nutritional Benefits of Hapus Mango?
Hapus is nutritionally dense relative to other mango varieties. Per 100 g of ripe flesh:
- Vitamin C: 36–40 mg (40–44% of daily requirement)
- Vitamin A (beta-carotene): 445 µg — the deep orange pigment is pure beta-carotene
- Natural sugars (sucrose, fructose): 13–16 g — this is why the Brix is 20–23°
- Dietary fibre: 1.6 g
- Potassium: 168 mg
India is one of the world's largest mango producers. Over 400 mango varieties exist globally. Hapus accounts for a small fraction of total output — which is why prices remain premium and export volumes are limited.
Choosing Your Hapus
Select Hapus by scent first. A ripe Hapus smells intensely sweet and floral at the stem end from 10 centimetres away. Skin colour should be even saffron-gold. Avoid fruits with dark spots, flat patches or the sharp chemical note of carbide ripening. Gentle pressure should yield slightly — like a ripe peach. If it feels rock-hard, give it two more days. If it squelches, it is overripe.
Alphonso trees grow to a height of up to 10 metres in orchard conditions. There are over 400 mango species worldwide. During peak season, Hapus is available at the best prices — buying a full box rather than individual fruits saves significantly per kilogram.
For recipe ideas with Hapus, see our guide to mango recipes and buying tips and our Indian mango varieties guide.
Frequently Asked Questions
What is the price of Hapus mango in 2025?
Ratnagiri Hapus costs ₹1,849–₹5,399 per box. Devgad Hapus (export quality) costs ₹1,849–₹5,499. Prices vary by grade, fruit size and season timing. GI-certified, carbide-free Hapus carries a justified premium over unverified market fruit.
When is the Hapus mango season?
Hapus season runs mid-March to June. Ratnagiri fruit arrives first (March), Devgad peaks in April–June. Fresh Hapus is completely unavailable July through February. We do not stock or substitute out-of-season mangoes.
How long does Hapus delivery take across India?
BlueDart air dispatch delivers in 1 day to metros (Mumbai, Delhi, Bengaluru), 2 days to tier-2 cities, and 3 days to tier-3 locations. Orders placed before 12:00 noon IST ship the same day.
Authority
AlphonsoMango.in is operated by Powle Home Foods, a Powle Home Foods brand. The business holds GI Authorisation AU/5974/GI/139/260 (GI No. 139, Registry Certificate 4163, issued 16 October 2019), FSSAI licence 10020022011783, and APEDA registration 225579. All mangoes are ripened naturally on hay beds — no carbide, no ethylene chambers. Over 47,000 customers have ordered since 2019. Exports reach the US, UK, UAE, Singapore and Japan through APEDA-regulated channels.
Source: Powle Home Foods (Powle Home Foods), GI Authorisation AU/5974/GI/139/260 for Alphonso Hapus mango sourced from 48 villages across Ratnagiri and Devgad, Konkan, Maharashtra.
Order GI-certified, carbide-free Hapus directly from the source — shop the full Alphonso mango collection here.