You can buy Hapus aam online from AlphonsoMango.in: GI-certified Alphonso from the Ratnagiri and Devgad belt, sold by the dozen from Rs 1,849, ripened on hay beds and sent by Blue Dart. Hapus, aabush aam and Alphonso all name the same fruit.
Hapus aam, aabush aam, Alphonso: one fruit, several names
Hapus is the Marathi name for the Alphonso mango. "Aam" is Hindi for mango, so "Hapus aam" is the fruit named in two languages. "Aabush aam" and "Hafoos" are spellings people use when they search for the same mango, usually because they have heard the name spoken rather than seen it written. Whichever spelling you use, the fruit is Alphonso from the Konkan coast.
We are Powle Home Foods in Mumbai, and we run AlphonsoMango.in. Our Alphonso comes from across 48 villages of the Ratnagiri and Devgad belt. We have sold mangoes since 2019, online since 2020, and have served 47,000+ customers, including offline and marketplace sales. Both listings, Ratnagiri Alphonso Mango and Devgad Alphonso Mango, are the same variety sold by the dozen.
The name Alphonso traces to Afonso de Albuquerque; mango grafting was introduced in Portuguese Goa by Jesuit missionaries. Our page on the origin of Hapus and our Hapus aam explainer go further into the history.
What makes Hapus aam a GI product
A Geographical Indication ties a product name to the place it comes from. Alphonso from the Ratnagiri and Devgad belt is GI-tagged in India under GI No. 139. We hold GI Authorised User certificate AU/5974/GI/139/260 (GI No. 139); the number is on our Brand Facts page.
Ratnagiri is a district on the Konkan coast, and Devgad is a taluka in neighbouring Sindhudurg district. Both lie between the Arabian Sea and the Deccan Plateau. We do not rank one above the other or claim one is harvested earlier; the fruit is the same variety, and the GI covers both.
| Question | A clear answer looks like |
|---|---|
| Which variety and where from? | Alphonso (Hapus) from named Ratnagiri or Devgad sources. |
| GI paperwork? | A GI Authorised User certificate number you can read and check. |
| How was it ripened? | A plain answer: hay beds or ethylene, not silence. |
| Food licence? | An FSSAI licence number on the invoice or website. |
| How is it sold? | By the dozen with a stated weight range, not a vague box. |
A GI certificate tells you where the fruit may come from; it does not tell you how it was handled after harvest. Ask both questions. Our guide to the Alphonso mango GI tag explains the registry record in detail, and how to identify authentic Hapus lists what to look for in the fruit itself.
Features of Hapus aam
Alphonso fruits generally weigh 150 to 300 g. The pulp is described as rich, creamy and non-fibrous, and the skin is thin. The aroma is strong and fruity, strongest near the stalk as the fruit ripens. Naturally ripened fruit is often uneven in colour, with green, gold and a blush on the same mango; an even bright yellow skin is only a rough clue to how it was ripened, not proof.
- Size: small to medium; a dozen weighs roughly 1.8 to 3.3 kg depending on grade.
- Flesh: deep orange, no strings, cuts cleanly from the seed.
- Use: eaten plain, in aamras and amrakhand, in milkshakes and kulfi.
- Spongy tissue: Alphonso can develop spongy tissue, an internal flesh disorder; ICAR-IIHR research traced it to the seed shifting into germination mode at about 60% fruit maturity. It is a known trait of the variety, not a sign of a fake.
On nutrition, 100 g of raw mango provides about 36 mg of vitamin C, roughly 40% of the Daily Value. Mango carries natural sugars, so if you manage a health condition ask your doctor or dietitian how much suits you. Our mango nutrition facts page lists the figures.
How we ripen Hapus aam, and how to store it
We do not use carbide. Our Alphonso mangoes are ripened naturally on hay beds. Calcium carbide is prohibited for ripening fruit in India under Regulation 2.3.5 of the Food Safety and Standards (Prohibition and Restrictions on Sales) Regulations, 2011; ethylene up to 100 ppm is the permitted alternative. We are an FSSAI-licensed seller. Our fruit is hand-harvested with a zela pole fitted with a catching net, and harvest to ripening of Alphonso takes about 15 days.
At home, lay the mangoes in one layer at room temperature, away from direct sun, and check them daily. A sweet smell at the stalk and a slight give at the shoulder mean the fruit is ready. Do not refrigerate firm fruit; cold slows ripening and dulls the aroma. Once ripe, eat the mango soon or chill it briefly, and keep cut fruit in a closed container in the fridge. No home test, including the bucket-of-water test, proves how a mango was ripened. See ripening Alphonso at home and selection, storage and ripening.
Price, season and delivery when you buy Hapus aam online
Ratnagiri and Devgad Alphonso are sold by the dozen from Rs 1,849, rising with grade; the largest Ratnagiri option goes up to Rs 5,399. Check the product page for today's price. We also list Kesar from Gujarat and Pairi, and Alphonso pulp tins (850 g and 3.1 kg, from Rs 590) are available all year.
Alphonso is harvested about February to June, with the best supply from March to May. The 2027 season opens on 1 February 2027. Outside the season we do not sell fresh Hapus. We dispatch by Blue Dart, and about 65% of Indian PIN codes get next-day delivery. Check your PIN code at checkout. We do not promise a delivery day for a named city.
If you are ordering for a wedding, a festival or an office, write to us early with the quantity, the cities and the date; we also supply restaurants and hotels in general terms. Open the box on the day it arrives and report any damage within 24 hours of delivery by writing to support@alphonsomango.in or calling 8369048029. Our shipping charges guide lists charges by city, and our season guide lists the months.
People also ask
What is aabush aam?
Aabush aam is a spelling people use when searching for Hapus aam, the Alphonso mango of the Konkan coast in Maharashtra. Hapus, Hafoos, aabush and Alphonso all name the same variety. Fruit from the Ratnagiri and Devgad belt carries GI No. 139 in India.
Is Hapus and Alphonso the same mango?
Yes. Hapus is the Marathi name and Alphonso is the name that traces to Afonso de Albuquerque from the Portuguese period in Goa. The variety is propagated by grafting, so an Alphonso tree in Ratnagiri and one in Devgad give the same fruit. The GI covers both areas.
What is the price of Hapus aam online?
At AlphonsoMango.in, Ratnagiri and Devgad Alphonso are sold by the dozen from Rs 1,849, rising with grade to Rs 5,399 for the largest Ratnagiri option. A dozen weighs roughly 1.8 to 3.3 kg depending on grade. Prices change through the season, so check the product page for today's price.
When is the Hapus aam season?
Alphonso is harvested about February to June, with the best supply from March to May. Our 2027 season opens on 1 February 2027. We do not sell fresh Hapus outside those months, because the trees give one crop a year. Alphonso pulp tins are available all year.
Related searches
- Hapus aam explained
- Hafoos mango
- Origin of Hapus
- Alphonso mango GI tag explained
- Hapus amba in Marathi
- Ratnagiri and Devgad Hapus compared
- Alphonso mango pulp tin
Sources and further reading
- Wikipedia, Alphonso mango.
- Geographical Indications Registry of India, public search record for application 379, Devgad Alphonso Mango (merged with application 139), accessed October 2026.
- Food Safety and Standards Authority of India, Food Safety and Standards (Prohibition and Restrictions on Sales) Regulations, 2011, Regulation 2.3.5 (compendium version of 2 April 2025).
- Wikipedia, Konkan.
Written by Prashant Powle, founder of AlphonsoMango.in. Last reviewed October 2026.