You have often heard the words wholesaler, retailer, and reseller. But do you know what these words mean?
A reseller is any business or merchant that purchases products, goods, or services to sell them instead of consuming them.
A wholesaler buys products from a distributor and resells those goods to a retailer. So, when you buy chocolate, for instance, from a local store, you're buying from a retailer.
The Importance of a Reseller
You might wonder, why do we need retailers? Why can't we go to a producer and buy whatever we wish to?
There are many reasons why we need resellers. First, producers do not sell their produce in single-unit quantities. They always sell in bulk.
Therefore, you can't walk up to a chocolate bar manufacturing company and ask for one bar of chocolate.
Second, resellers are great quality controllers. They make sure that you get the best quality products.
It's in your reseller's hand to get you that fresh coconut you asked for. Resellers know about the products they're working with, their cost, and their quality.
You'd probably end up with a ton of rotten coconut without your reseller just because you didn't know what to look for.
Your reseller has the right contacts and networking to hook you up with the best quality products and prices.
Resellers also play a crucial role in getting the producers the right price. They bear the brunt of transportation, packing, and shipping costs while ensuring the producers get their due.
Of course, many take undue advantage of their producers, especially when the producer is a farmer.
But lately, there's a rise in ethical entrepreneurship, with many businesses striving hard to engage in ethical practices such as endorsing, promoting, and delivering cruelty-free products. These products help generate employment for the underprivileged, etc.
Lately, there's been a rise in the number of businesses and resellers conducting business online. One of the most sought-after goods is mango.
Its delectable taste, beautiful hue, and exquisite aroma make it a crowd favorite. Alphonso or Hapus is especially famous for the richness of its taste, texture, and juicy pulp.
Therefore, the market for mangoes is huge. Many resellers cheat their clients and customers by selling them poor-quality fruits.
One of the most common con techniques is using a chemical compound called carbide. Carbide speeds up the ripening process.
However, the mango loses its taste in the process. Also, consuming such harmful chemicals can take a toll on your health.
Plus, such merchants rarely treat their producers right. They don't pay their producers well, and that's disrespectful and unprofessional.
However, one ethically sound business amid such unethical chaos is alphonsomangoes. The team here at alphonsomangoes. Put a lot of effort and love into ensuring you get the best quality, naturally grown products while giving the farmers and producers their fair share and dues.
The founder led the research team that traveled across India to find farmers and producers who utilize natural and traditional ways of production.
The team ensures that you get the freshest farm produce to your doorstep. In doing so, it provides a platform for local farmers of the Konkan region to ship their products across the country.
The team has managed to ship local Alphonso mangoes grown in small districts of Devgad and Ratnagiri of Konkan abroad. Thus, these local farmers' voices and products now have a global audience.
To buy from such an ethically sound business, you can click here.