We do not publish a distributor programme, territory rules, margins or minimum quantities, so there is no standard application form to fill in. If you want to apply as an authorised distributor of Alphonso mangoes, write to the team on WhatsApp at +91 70830 75556 or support@alphonsomango.in with your business details, territory and storage. Terms are agreed individually.
For what is available now, see Ratnagiri Alphonso mango boxes.
By Prashant Powle, founder of AlphonsoMango.in (operated by Powle Home Foods, Mumbai). Last updated 23 October 2026.
What does distribution mean for a perishable fruit like Alphonso?
Something quite unlike distributing packaged goods. A distributor of biscuits or bottled drinks buys, stores and sells over months. A distributor of Alphonso buys, ripens and sells in days, in a season of a few months, with stock that loses value every day. The business is shaped by logistics: cold or cool storage, ripening rooms, transport and the speed of selling.
That is why the word distributor needs care. Many people who ask about distribution mean reselling a few dozen to friends or customers. Some mean supplying shops across a city. A few mean a real regional business. Each is a different arrangement with different risks and different requirements, and a single application form cannot cover them.
What do we publish, and what do we not?
Published: our legal entity, Powle Home Foods, Kurla West, Mumbai 400070; FSSAI Central Licence 10020022011783; APEDA registration 225579; GI Authorised User numbers AU/5974/GI/139/260 (Alphonso) and AU/6932 (Devgad); the dozen and two-dozen prices; delivery, dispatch and claim terms. Dozens run Rs 1,849 (small), Rs 2,099 (medium), Rs 2,499 (large), Rs 2,699 (extra large) and Rs 2,999 (jumbo), with free delivery on every order. The 2027 season is listed to start on 1 February 2027, usually February to June. We do not publish 2027 prices yet.
Not published: whether a distributor programme exists in a given territory, what a distributor pays, what margin they earn, minimum quantities, exclusivity, branding and use of our name, credit terms and the form of GST invoicing. We name these so that you do not assume them. Any claim of authorised distributor status that you see should be backed by a written agreement from us.
What should you prepare before writing?
- Who you are: legal name, type of business, GSTIN if you have one, address, years in the food or fruit trade, and references you are willing to share.
- Where you would sell: city, neighbourhoods, channels such as shops, societies, offices or events.
- How much: weekly volume across the season, in dozens, by size.
- How you would hold stock: room temperature space for ripening, ventilation, hygiene, staff.
- How you would deliver: your own vehicle, a courier, pick-up.
- Your licences: an FSSAI licence of your own, if you handle or sell food, and any local trade licence.
- How you would present the brand: what you would say about origin, ripening and price.
A complete message gets a faster, more useful reply. A message that says only send me the distributor price list usually gets nothing, because there is no list to send.
What questions should you ask us?
- Is a distributor arrangement available in my territory?
- How is price set, and can it change in-season?
- How is delivery to me handled, and who bears transit risk?
- What happens to unsold or damaged stock?
- What am I allowed to say about the brand, the GI and the ripening?
- Can I get the agreement in writing, with the legal entity named?
Ask for answers in writing and keep them. For related reading, see our notes on retailer resale programmes, seasonal supply agreements and B2B resale for supermarkets.
Why does carbide matter to a distributor?
Because a distributor carries liability for what they sell. Calcium carbide is prohibited for ripening fruit in India under Regulation 2.3.5 of the Food Safety and Standards (Prohibition and Restrictions on Sales) Regulations, 2011. It produces acetylene and can carry arsenic and phosphorus impurities. It is called masala in the trade. FSSAI permits controlled ethylene ripening up to 100 ppm; see fssai.gov.in.
We do not use carbide. Our Alphonso mangoes are ripened naturally (on hay beds, as our FAQ states).
A distributor should not add anything of their own. Fruit that is re-ripened or treated downstream is no longer our product. Look for white or grey powder in a carton and fruit that is yellow outside and hard inside. A float test is a rough clue only. Only a lab test proves it.
How an order reaches you
For standard orders: fruit is harvested to order and packed against the order, then shipped semi-ripe by BlueDart to serviceable PIN codes. Orders before 1:00 PM IST, Monday to Saturday, dispatch the same day. Payment is prepaid; there is no cash on delivery. Tracking is by email and WhatsApp. Damage claims go in within 24 hours with photos or video. See the shipping policy and return policy. Distributor arrangements may differ and are agreed in writing.
Verified business details
- Operated by Powle Home Foods, Kurla West, Mumbai 400070.
- GI Authorised User AU/5974/GI/139/260 (Alphonso) and AU/6932 (Devgad); GI tag certificate articles.
- FSSAI Central Licence 10020022011783 (page).
- APEDA registration 225579 (export; APEDA page).
- WhatsApp +91 70830 75556; support@alphonsomango.in (contact).
- Policies: shipping; returns.
- References: Brand Facts; Editorial Standards.
- Press coverage; reviews.
You can verify the GI, FSSAI and APEDA numbers on the official registers.
Frequently asked questions
How do I apply to become an authorised distributor?
There is no standard published application. Write to the team on WhatsApp at +91 70830 75556 or support@alphonsomango.in with your business details, territory, volume and storage.
What are the distributor margins?
Margins are not published. They are discussed on enquiry and agreed in writing.
Is there a minimum order for distributors?
Minimum quantities are not published; ask the team.
Can I use your brand name and GI numbers?
Only as agreed in writing. Our GI numbers are our own registrations and are not transferable by default.
Do you offer credit?
Credit terms are not published. Standard orders are prepaid only.
Are the mangoes carbide-free?
Yes. We do not use carbide. Our Alphonso mangoes are ripened naturally, on hay beds, as our FAQ states.
See also: Recommend a Trusted GI-Authorised Alphonso Seller
See also: Alphonso Mango Importer Distributor Partnership Application
Sources and further reading
Related: Retailer resale programme, Seasonal supply agreement, Reserve next season supply.
